Growth Marketing Associate

What You’ll Do

Content & Social Media

• Create and schedule content for LinkedIn, X/Twitter, and blogs
• Manage social media presence and community engagement
• Write compelling copy for ads, landing pages, and email campaigns

SEO & Organic Growth

• Execute on-page and technical SEO optimizations
• Research keywords and optimize content strategy
• Monitor search rankings and organic traffic growth

Paid Acquisition & Campaigns

• Set up and manage paid campaigns across Google Ads, LinkedIn Ads, Twitter/X Ads
• Monitor performance metrics (CPC, CTR, conversion rates) and optimize spend
• A/B test ad creatives, copy, and targeting

Analytics & Reporting

• Track key metrics using Google Analytics, social media insights, and other tools
• Provide weekly performance reports with actionable insights
• Identify growth opportunities through data analysis

Growth Experiments

• Research and test new acquisition channels and tactics
• Implement growth experiments and document learnings
• Stay current on marketing trends and competitive landscape

What We’re Looking For

• 1-3 years experience in digital marketing, content marketing, growth marketing, or social media
• Strong writing and communication skills
• Solid understanding of SEO principles and social media marketing
• Experience with analytics tools (Google Analytics, social media analytics platforms)
• Proficiency with AI tools (ChatGPT, Claude, Jasper, or similar) for content creation and marketing automation
• Familiarity with marketing tools (Google Ads, Meta Ads Manager, email marketing platforms, scheduling tools)
• Comfortable with Excel/Google Sheets for tracking KPIs and creating reports
• Self-starter who can work independently with clear direction and take ownership
• Quick learner who adapts to new tools and platforms

Bonus Points

• Experience with A/B testing and conversion rate optimization
• Basic knowledge of Webflow, WordPress, or other CMS platforms
• Familiarity with design tools (Canva, Figma) for creating simple graphics
• Experience in B2B or SaaS marketing
• Understanding of product-led growth principles

KPIs You’ll Track

• Website traffic growth (organic and paid)
• Social media follower growth and engagement rates
• Content performance (views, clicks, conversions)
• Campaign ROAS and conversion metrics
• User sign-ups and activation rates